TC Top of Mind


Organic Search Marketing

Organic search marketing, also commonly known as organic SEO, is a highly powerful method to gain lasting exposure in Google's search results. On the local level, organic search marketing offers a highly targeted avenue to reach in-market consumers and generate pre-qualified leads.

Organic Search Marketing SEO

At Top of Mind, our experts offer a high degree of experience in organic search marketing. Our team stays well abreast the latest changes in Google's search algorithm, and we build organic SEO strategies to meet the best practices of today's standards. We provide a wide spectrum of service packages to meet your company's needs and budget restraints, including:

  • Individually-Tailored SEO Strategies & Campaign Development
  • Complete, Quality-Focused Organic Search Marketing Services
  • Off-Page Organic SEO Outreach Programs
  • Consulting Programs for Organic Search Marketing 
  • Social Media Engagement + Organic Search Marketing Expertise

Take advantage of a free consultation! Contact us to learn more.

Receive the Best Practices in Organic SEO Marketing

In addition to providing quality services for organic search marketing, our experts can teach your marketing team powerful techniques that you can apply in-house. These simple and flexible SEO consulting programs that are budget friendly and highly effective. The practices of organic SEO are becoming more like real marketing, and we can educate you on how to become adept in search marketing.

Get Optimal Search Visibility with our Organic SEO Experts

Compared to paid search advertising, the organic search results are typically viewed as more credible and trusted sources for information. Depending on the keyword context, Google users will often go straight to the organic search listing to find what they are looking for. The offers a powerful marketing opportunity for many local businesses.

The Local Organic Search Results

Organic Search Marketing Traverse City

In almost any geographic region, organic search marketing offers great potential for local businesses. The advertising exposure in Google local search can be a huge contributor to a company's marketing efforts. The organic search listings provide sustainable results for lasting ROI. This is especially the case for local Traverse City SEO programs.

Long-term Organic SEO Investment for Lasting ROI

The power behind organic search marketing centers on capturing quality website exposure with an added layer of credibility. Unlike paid search advertising, which is commonly overlooked by search engine users, with organic search marketing (SEO), websites must earn high rankings in the organic search results. 

In many cases, the organic search marketing process is a long-term effort that requires at several weeks and months to see top rankings. This depends on competitive nature of the keyword targets/  However the advantages and return on the investment can be well worth effort. This is because website that achieve top organic search rankings can sustain their position for longer bouts of time – sometimes for years.

Organic SEO Expertise and Social Media Engagement

Search marketing is often a cohesive effort that combines strategies of organic SEO and social media engagement. In fact, the local organic search listings are closely connected with Google Plus pages (and sometimes with a local Google Map.) For this reason alone, it's very important to merge both organic SEO and social media engagement tactics into a unified campaign.

Google Organic Search Marketing Local

The Google local search results are also becoming more social with respect to Google Plus. Google Plus Your World is shaping the landscape for organic search marketers. Take a look at the personalized results in the screenshot above and notice how social activity is being integrated in the organic search listings. This is making Google Plus a highly powerful marketing tool for both social media engagement and organic SEO.

Trusted Experts in Organic SEO & Search Marketing

Organic SEO and search marketing are our primary specialties here at Top of Mind. Our team of organic SEO experts is well adept in the best practices of search marketing and we stay well adept on the latest changes in Google organic search.

At Top of Mind, we will take the time to assess the unique nature of your business, its target keywords, and overall search marketing. In addition to optimizing your company’s web presence, we can provide hands-on consulting services to ensure your team is productive in managing ongoing social marketing efforts that contribute to SEO performance.

Register for a free consultation by filling out the form to your right, or contact Top of Mind to learn more about how our organic search marketing experts can help build you a powerful SEO campaign.

The Lead Organic SEO Expert of Top of Mind

Tyler Tafelsky for Organic Search MarketingTyler Tafelsky is the founder and lead organic SEO expert of Top of Mind, a Traverse City-based SEO and search marketing company. Tyler offers over five years of experience working in the organic SEO profession. His current focus lies in local search marketing, content strategy, and digital brand building. Keep in touch by connecting with Tyler on Google Plus.

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